>> Crowley: Together, we will cut taxes.

We will lower healthcare costs.

>> Seymour:: For as long as anyone can remember.

>> Tiffany: We're going to end the 400-year property tax increase.

Day one, we're gonna end it.

[crowd cheers] >> Seymour: At the end of every October going into November, one thing has been front and center in every corner of Wisconsin.

>> Right now here in Milwaukee, it is currently 68 degrees.

>> Seymour: This fall, make it two things.

>> Toburen: I think that it's all important.

>> Seymour: Bryce Toburen tells me he has a dual civic duty, vote and support the Brewers.

Most years, the World Series is played days before the election.

Bryce votes early the day before game one of the biggest baseball game in Milwaukee history.

>> I think the government and the team are for the people, and when they have interactions and hear from us, that's when they can do their best work so that we can support them in their endeavors so that they can also support us again.

>> Fello: Mostly sunny, a high of 72 for game one of the World Series.

Game two of the World Series Saturday, mostly sunny and mild, a high of 67.

>> If you told Brewers fans or people in the state of Wisconsin there's election around the corner, they'd be like, "Oh yeah, that's right.

I forgot about that."

Because the Brewers are making a run toward the World Series and a world's title.

That's the single most important thing happening in this state right now is Brewers baseball.

>> Go, go, go, Brewers!

>> Seymour: All over Wisconsin, especially in Milwaukee, a look around town.

>> Fan 1: I'm not embarrassed to admit, I bawled.

I cried like a baby.

I was so excited.

>> Seymour: And you could tell something different has been in the air.

>> Speaker 1: I love it!

I love it!

>> Speaker 2: Bad boy, Dave.

It doesn't matter how young or old you are, you can scream Brewers to the top of your lungs.

>> Seymour: It's championship buzz and it spreads with anticipation and excitement throughout Wisconsin.

>> Fan 2: What an incredible day.

I mean, I just can't even talk right now.

I'm just so excited.

>> Seymour: And beyond.

>> Fan 3: I still have goosebumps from last night from all the talking going on.

>> Seymour: The last time the Brewers played in the World Series?

1982.

I remember because I was 17 years old and I had just graduated from Madison East High School.

>> Imagine being a parent and your son says his dream is to play in the World Series.

>> We went to the WTMJ Radio Studios for the Wisconsin's afternoon news broadcast, which sits a throwaway from one of four oversized baseballs that any fan with a pen and a message can autograph to their Brewers with a personal touch.

>> Have fun at the game.

We're jealous.

We wish we were going to the game.

>> Seymour: Brewers Baseball has been the talk of the town on sports and news talk radio.

>> Fan 3: I named my cat Brew, my wedding ring's a Brewer ring.

I mean, this one is in the family and this one's for Uecker.

I'm just sad that my dad's not here.

He passed away about a year and a half ago.

I wish he was here to see it.

But hey, he'll be watching up there with Uecker.

The fans last night at Am Fam Field, I gotta tell you, were nuts.

[fans cheering] We were so loud and crazy down there.

We were just like one big family watching that screen, getting crazy for the Brewers.

>> There's a different romance to baseball, however.

You listen to it going to bed at night.

Bob Uecker was part of your soundtrack this summer.

It brought families together.

Makes you think about playing catch with your parents in the yard.

Makes you think about playing baseball, getting dirty as a kid.

And who are you?

Who was your player?

What jersey number did you want?

There's something about baseball that brings families together, that brings neighborhoods together, communities together, and a whole state together, unlike any sport that exists.

This team is a statewide team.

You will come from all parts of the state down to Milwaukee or up to Milwaukee or over to Milwaukee because you know there's going to be a game.

There will be baseball every day it's on the schedule.

Without a roof, you may not get in April that family or that corporate outing from a business or company or family living in Eau Claire to come down and watch a game.

Don't know what the weather's going to be like.

You've got a roof, you know there's gonna be baseball played in Milwaukee.

And the new stadium went back and forth in legislature.

They didn't wanna tell the taxpaying public that we're gonna have to raise your taxes to get this done.

Nobody wanted to hear taxes going up.

But it cemented the Brewers' long-term stability and viability in the state of Wisconsin.

And without the stadium, you don't have Mark Attanasio who bought the Brewers from the Selig family.

That has been the thing, those two things combined that have kept the Brewers not only relevant, but here in the state, you lose a team twice, good luck getting another franchise back.

>> We're gonna win it!

[crowd cheering] >> [Johnson And crowd] Brewers!

Brewers!

Brewers!

Brewers!

>> Crowd: Brewers!

Brewers!

Brewers!

>> Let's all say hello to the famous racing sausages!

[crowd cheering] Please give a round of applause for the pistachio beer man himself, Bernie Brewer!

[crowd cheering] This is more than just baseball.

>> Seymour: At a pregame pep rally on the eve of game one from City Hall, Mayor Cavalier Johnson proudly lures a huge Brewers banner that celebrates the perfect end to a dream season.

>> [Johnson and crowd] Three, two, one!

[crowd cheering] >> Seymour: For places like Kelly's Bleachers, Dugout 54, 4th Base and other businesses.

>> Papara: This is the moment you dream of.

>> Seymour: Doing business doesn't get much better than doing it from the city that hosts a World Series.

>> This is just as big a moment for us.

>> Seymour: Especially when you're less than a mile from the ballpark.

>> So then a lot of people will make the walk from here over to the stadium.

People are gonna remember the spot that they were, where they were, what they did beforehand, the things they ate, the things they bought.

My dad started this place back in 1977.

>> Seymour: That's CJ's dad in the helmet.

His picture sits on the wall and the ceiling too, along with a lot more sports memorabilia from the past and present.

>> We've been in this building since 1983 and I think it's, regardless of how many people necessarily know about it, it's like it's another little piece of like Milwaukee history, because next year we're gonna celebrate 50 years.

I think it is a real and true sports bar.

If you looked around, if you got the images of everything that's on the wall, just looking at this one wall, you could break down, you know, 20 pieces of sports history.

There's an Albert Pujols signed jersey, then, like West Allis, is a Bonnie Blair signed poster.

Then there's Brett Favre.

There's Bo Jackson behind you in a Raider jersey and then there's stuff still from the old Braves.

You could find something almost from anybody and any team and any sports helmet and anything.

This time of year, everybody's coming for the Brewer stuff, coming for the Brewer fandom.

On the ceiling out in the bar, there's a Robin Yount jersey.

Favorite piece of Brewer memorabilia, in the hallway here there is the County Stadium seats.

There's four of those in the hallway that have been there as long as I can remember.

I still remember some of those moments like, watching a game with my dad at County Stadium.

So it says on the front of it, it says World Series edition up by our logo.

On the back of it has all the Bob Uecker quotes.

>> I need one of those!

>> Papara: Yeah.

>> Seymour: For every home game, tourism experts estimate the World Series pumped in an additional $15 million into businesses like 4th Base that are in and around Milwaukee.

CJ Papara cashed in by expanding the restaurant into the parking lot, keeping his grill open a bit later, and he offers a variety of commemorative t-shirts to customers looking to take a piece of their World Series experience with him.

He expects he and his staff to knock it out the park.

>> Out of like nervous energy where like you prepare, you order things, you get ready, you buy things, but at the end of the day, like I've, me myself, I've never seen a World Series.

So I don't actually know what I'm preparing for.

I'm preparing for, essentially maybe another opening day, but it's got to probably be bigger than opening day.

So you just prepare and you over prepare and you over worry about everything.

>> Seymour: Keeping with tradition, CJ plans to add one more piece of history to the walls of 4th Base.

>> An important part of any sports history is always the next day newspaper.

I know people don't read the newspaper the same way they did years ago, but there'd be many times as a kid something would happen in sports or something happened in the world and I would go out and make sure that I bought the next day newspaper.

Not so much that I read it at that moment, but I was like, in case there was a time that I wanted to, I wanted to have that piece of history.

>> What I hope people understand 40 years from now watching this is that they also understand what kind of impact this team has made on not only a city, but on an entire state, right?

Everything falls back on the 57 Braves.

They won a world's title and then left for Atlanta.

The 82 Brewers, we had a parade down Wisconsin Avenue and they lost the World Series.

That's the kind of impact that sports and specifically the Brewers can have on a state.

>> Seymour: Reporting from Milwaukee, I'm Murv Seymour for "Here & Now."

[crowd cheering]