GUEST: My wife and I went to a little consignment shop and I saw this, and I went, "Whoa, this thing, that can't be real," I didn't think, 'cause the colors were so beautiful.

So I asked the lady, I said, uh, "How much is it?"

And she says, "Well, that depends.

'Cause the old gentleman that's consigning it wants somebody to love and treasure it, 'cause it's got a lot of sentimental value to it."

He was a gentleman in late 80s or early 90s.

He was pretty old-- he was born in that town.

When he was in his teens, he had an uncle that owned an antique shop down in Los Angeles.

And he said he'd come across a print, and, uh, he said he didn't like the frame on it.

So he asked if he could send the frame up, and could the kid build him a new frame for it?

And then within a week or two after he got it, his uncle passed away unexpectedly, at a young age.

So he kind of just put it, this print, into the garage.

And for the next 70-some-odd years, through multiple marriages and divorces, he always carried this with him, because it reminded him of his uncle.

And he decided to disassemble it.

When he did, this was the backing.

APPRAISER: I would have loved to be there for, for his reaction.

(chuckles) When you're peeling back the print that's been there that you think nothing of.

GUEST: Right.

APPRAISER: And you go to get something out of a frame, and lo and behold, this is hiding behind it.

GUEST: Yeah.

APPRAISER: What did you have to pay, if you don't mind me asking, for this one?

GUEST: $450 for it.

APPRAISER: So this is a late-19th-century cigar advertising sign depicting Henry George, uh, made for the Hirschhorn, Mack, and Company, uh, makers based out of New York.

Now, Henry George was an economist, he was a social activist, he was a journalist.

He was regarded at one point as one of the most popular individuals in the United States.

Wow.

Um, known for a book entitled "Progress and Poverty."

He spoke to your common man, he spoke to your laborer, he spoke to your working Joe that was going through the Industrial Revolution.

GUEST: Right okay.

APPRAISER: And we can date it pretty concretely to about 1895 to 1900.

And if you look down here at the very, very bottom, the Tuscarora Advertising Company.

They were established in mid-1880s, and they originally started off by selling burlap bags with logos... GUEST: Okay.

APPRAISER: on them.

GUEST: Sure.

APPRAISER: And they quickly progressed, as technology advanced, to doing signs, to doing anything and everything in advertising.

These were the people that were doing Coca-Cola signs, that were taking orders from all around the country... GUEST: Okay.

APPRAISER: for advertising signs.

So this sign is a single-sided tin sign with embossing that has lithography on it.

GUEST: Okay.

APPRAISER: Now, they took it a step further, um, and really pioneered offset lithography.

Now, that added an additional step where, once that original plate was made, they would transfer the image to a sheet of rubber, and then roll the rubber containing the image through a press that would then press it onto metal without destroying the original plate.

GUEST: Right.

APPRAISER: So they could do a lot more volume, um, they could be a lot more detailed, and the rubber was more forgiving.

As you're rolling over a hard metal surface, imagine if you're trying to press that into a stone.

GUEST: Right.

APPRAISER: It’s not gonna go so great.

So you've got great subject matter with an important American figure.

GUEST: Right.

APPRAISER: You’ve got cigars, which appeals to tobacciana collectors... (laughs) ...and, quite frankly, most people with a man cave, right?

GUEST: Right, there you go.

APPRAISER: It’s an attractive subject with a prominent American individual.

If this sign came up to auction today, I would put a conservative auction estimate on it of $4,000 to $6,000.

GUEST: Wow wow.

Okay, that's, uh, pretty cool.